> For the complete documentation index, see [llms.txt](https://bhagavata.keshavaswami.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bhagavata.keshavaswami.com/canto-12/n.a.m.e.md).

# N.A.M.E

Many words could be used to describe the age of Kali: deterioration, darkness, degradation and depression. Eventually, the situation will become so acute that the Supreme Lord will appear as Kalki to clear out irreligion and re-establish Satya- yuga. Despite these dreadful conditions, Kali- yuga has one outstanding quality. In this age, anyone who dedicates themselves to chanting the holy names of the Lord can transcend all negative influences and reawaken their God consciousness. The final verse of the Srimad-Bhagavatam thus highlights the chanting of the holy name as the essential religious principle in Kali-yuga.

> *“Our presentation is authoritative because we are guided by the principles of the old knowledge, the ancient knowledge of India, the Vedas. And the process of understanding this science of Krishna is also made very easy in this age. The process, as you have already known, the process is chanting the holy **name** of God: Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare. Now this is recommended in the Vedas, that “In this age people are so much fallen that they cannot realise God by the prescribed method; therefore the best chance for them is to chant this holy **name** of God.” That is recommended in the Vedas. You can chant... “If you know any other **name** of God, you can chant also, because there is no difference between the different **names** of God. And each **name**, holy **name**, is invested with all powers of God.” Lord Chaitanya says that each and every **name**, holy **name** of God, is nondifferent from the Supreme Lord. Therefore all the powers, all the energies that God has, it is also there in His holy **name**.”*
>
> \~ Srila Prabhupada, [Lecture, 26th June 1971, Paris](https://prabhupadavani.org/transcriptions/speech-olympia-theatre-translator/)

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[<mark style="color:purple;">N -</mark> <mark style="color:purple;"></mark><mark style="color:purple;">**Nasty Age (1-3)**</mark> ](/canto-12/n.a.m.e/n-nasty-age-1-3.md)

[<mark style="color:purple;">A -</mark> <mark style="color:purple;"></mark><mark style="color:purple;">**Annihilation (4-7)**</mark>](/canto-12/n.a.m.e/a-annihilation-4-7.md)&#x20;

[<mark style="color:purple;">M -</mark> <mark style="color:purple;"></mark><mark style="color:purple;">**Markendeya Rishi (8-10)**</mark>](/canto-12/n.a.m.e/m-markendeya-rishi-8-10.md)&#x20;

[<mark style="color:purple;">E -</mark> <mark style="color:purple;"></mark><mark style="color:purple;">**Ending words (11-13)**</mark>](/canto-12/n.a.m.e/e-ending-the-epic-11-13.md)
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